LimeBike Germany GmbH

Brand and Consumer PR Manager

  • Berlin
  • zum nächstmöglichen Zeitpunkt
  • Vollzeit

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Lime is a smart-mobility provider that offers cities an array of mobility products including Lime-E e-assist bicycles and Lime-S electric scooters. Lime aims to revolutionize mobility in cities and campuses by empowering residents with cleaner, more efficient, and affordable transportation options that improve urban sustainability.

We are looking for a Brand and Consumer Public Relations Manager to play an instrumental role in leading our communications strategy in Germany.  Supporting rapid growth in a priority market, this person is responsible for working closely with a local PR agency, leading brand and consumer communications programs at a local level and generating press, taking global business needs into account.  The goal is to secure consistent brand messaging that drives consumer engagement and brand differentiation in the market.  Based in Berlin, the role reports to the Senior Director, Global Brand PR and Corporate Communications, working hand-in-hand with the local teams.


What You'll Do

  • Develop the Brand & Consumer PR strategy to support all global and local brand initiatives for the German market. 
  • Track the landscape, competitive environment, and consumer trends to ensure that Lime is positioned as an industry leader.
  • Support the launches of new markets ensuring that Lime’s brand messages are adapted to local markets and clearly communicated to media driving brand differentiation.
  • Work closely with the global team (Business Development, Brand and Communications) on partnership launches and announcements in the region.
  • Work closely with local PR agency in planning and implementation of communications strategy, in-line with local business needs.
  • Oversee, monitor, and report on all earned media for print, broadcast and online coverage by country.  Pro-actively search new communication platforms and media outlets to reach audiences in new and innovative ways.
  • Help to evaluate brand strategies and localize them, in collaboration with Marketing teams. 
  • Ensure alignment of all programs with Public Affairs and Corporate Communications in the region. 

About You

  • 6-8 years experience in a brand public relations role.
  • Bilingual English/German, both written and spoken. 
  • Excellent written and spoken communication skills.
  • A demonstrated history of building strong relationships with preferred consumer, travel and lifestyle outlets as well and knowledge of the media landscape across the region. 
  • Strong relationships with media and a proven track record of media relationship in market.
  • In-house experience working with agencies.
  • Regional experience in a high growth/fast paced environment in a must.
  • Open-minded and resourceful with a strong entrepreneurial spirit.

What We Offer

  • Opportunity to revolutionize transportation in your hometown with the leader in urban mobility solutions
  • A position that offers a variety of career and resume building experiences with the fastest growing startup of 2018
  • Scale with a rapidly growing organization, with tons of opportunity for growth
  • Play a role in the transformation of urban mobility and sustainability
  • Work with a team of fun and motivated individuals
  • Competitive salary and benefits

We here at Lime strive to build a workforce comprised of individuals with diverse backgrounds, abilities, minds, and identities that will help us to grow, not only as a company, but also as individuals. Lime is an Equal Opportunity Employer.


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